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Podcast: It's No Fluke
Episode: E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications
Description: Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice. She has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' Palgrave Macmillan, downloaded more than 170k times, 'Transmedia Brand Storytelling - Im...