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Podcast: Humble Brags Podcast
Episode: Waterdrop | Bringing a Global Hydration brand to Australia | Catherine Dix
Description: We sit down with Catherine Dix, who brought the global sustainable hydration brand Waterdrop to Australia and New Zealand through an innovative joint venture partnership.From agency operations to launching a disruptive FMCG brand in a market halfway across the world from head office, Catherine shares the raw, unfiltered journey of bringing Waterdrop's mission of sustainable hydration to Australian shores, building on the brand's incredible success across Europe with five million happy customers globally.We dive deep into the realities of launching a global brand locally, from localising a proven European tech stack and community...