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Podcast: The Poodle to Pitbull Pet Business Podcast
Episode: What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels
Description: What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn't work in pet care, the...