Want to create an interactive transcript for this episode?
Podcast: DTC Podcast
Episode: Ep 569: How Pilothouse 3x'd Buddha Board with a Year-Long BFCM Strategy and Hyper-Vigilant Milkshake Drinking
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupThis one’s for the Amazon operators. Eric's joined by Pilothouse's Amazon leads Tyler and Takai for a tactical BFCM debrief: how one brand 3x'd in November, and the optimizations that separated the winners from the stalled-out.For Amazon brands prepping for deal season 2026...Why adjusting bids every few hours on BFCM isn't overkill, it's table stakesHow Buddha Board used Q1 seasonal keyword campaigns to dominate Q4Why not discounting your hero product can kill your momentum—and rankWhat to w...