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Podcast: PR After Hours with Alex Greenwood
Episode: Tom Mulligan on Storytelling, Selling, Structure, and the Merciless Gift of AI
Description: This episode of PR After Hours is all about storytelling, not the soft, hand-wavy kind, but the kind that actually works.My guest is Tom Mulligan, longtime PR After Hours favorite and a sharp thinker on how stories drive persuasion, especially in sales, marketing, and leadership. We dig into what it really means to flip the script when you’re trying to engage an audience, whether that audience is a client, a boardroom, or a reader.We talk about why every good story needs a clear ending, not just a strong opening, and how too ma...