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Podcast: The Level Up Podcast w/ Paul Alex
Episode: LegalZoom Co-Founder Eddie Hartman Explains Why 72% of Businesses Fail
Description: Why do most businesses fail—even when founders are working nonstop and doing “everything right”? In this episode, Paul Alex sits down with Eddie Hartman, co-founder of LegalZoom, to break down why 72% of businesses don’t make it and what separates sustainable companies from the rest.
Eddie explains why pricing is often misunderstood, how entrepreneurs confuse value with revenue, and why relying on a single growth engine eventually stalls most businesses. Drawing from his experience building LegalZoom and advising founders at every stage, he shares practical frameworks around perceived value, customer retention, negotiation, and profitable growth.
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