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Podcast: Podnews Daily - podcast industry news
Episode: YouTube podcast consumption: 700 million hours on TV
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Bloomberg's Ashley Carman reports a new number from YouTube's Steve McLendon, in a paid article: People watched 700 million hours of YouTube Podcasts on TV in October. It's claimed that this is "nearly double the amount of time a year ago", and it's "the new late-night TV". (In YouTube, a podcast is called a podcast if it's marked as such by the creator).
It's a big number, so let's put it in context...