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Podcast: Nudge
Episode: The nudge that persuaded Aussies to stop speeding
Description: How would you encourage Australians to drive slower?
That’s what today’s guest on Nudge, Adam Ferrier, had to do.
Being an applied behavioural scientist, he tackled this challenge in a novel way.
Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown’s “hypnosis” trick.
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Watch the bonus episode: https://nudge.kit.com/66dcb18641
Adam’s agency: https://thinkerbell.com/
Adam’s books: https://amzn.to/431eYfD
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