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Podcast: Superlative
Episode: People Don’t Buy Watches, They Buy Brands: Ressence Founder Benoît Mintiens
Description: On this episode of Superlative, host and founder of aBlogtoWatch, Ariel Adams, sits down with Benoît Mintiens, the founder of Ressence, for an in-depth conversation on what it truly means to rethink modern watchmaking. Marking 15 years of Ressence, Benoît reflects on the emotional and strategic weight of watch trade shows like Watches and Wonders, the enduring importance of in-person experiences in a digital world, and how human connection continues to drive enthusiasm for mechanical timepieces. The discussion moves into the realities of running an independent watch brand, from the unexpected “show business” demands placed on founders to the ch...