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Podcast: Marketing Vanguard
Episode: Kenny Mitchell, CMO of Snap - Distinguishing Between the Noise and the Signals
Description: In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get floode...