Want to create an interactive transcript for this episode?
Podcast: Built for the Edge
Episode: E #499: Identity-Led Business Is Dying: My Honest 2025 Breakdown and What’s Coming in 2026
Description: In this raw, year-end episode, Human Design, Gene Keys & AI Business Coach Kehla G takes listeners inside the most honest breakdown of her entrepreneurial journey yet — a year marked by grief, fraud, financial contraction, ruptured relationships, backend collapse, and a complete restructuring of what leadership looks like for the next era of online business.
Instead of hiding the mess, Kehla names every layer of it. And while the 2025 coaching industry leaned heavily into identity-led branding, performative “evolutions,” and hype-driven movements, Kehla reveals the quieter — and far more powerful — shift she experienced:
She stopped softening herself to match a...