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Podcast: The Uncertainty E.D.G.E.
Episode: Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
Description: Episode OverviewIn this episode of The Future-Ready Advisor, host Sam Sivarajan sits down with Charlie Grinnell, co-founder and CEO of Right Metric, for a masterclass in digital marketing and customer acquisition. Charlie shares insights from his time as global head of social at Red Bull and reveals how disruptors like Chime and Wealthsimple are outpacing traditional banks by understanding the attention economy.They discuss why financial institutions need to think long-term about marketing investments, how to compete for attention in a digitally native world, and practical strategies for reaching younger clients where they actually...