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Podcast: The CTO Show with Mehmet Gonullu
Episode: #557 The Shadow Audience Problem: Matt Zarracina on Fixing Ticketing’s Biggest Tech Blind Spot
Description: Live events generate massive attention, yet most venues have no idea who is actually attending. In this episode, Mehmet Gonullu sits down with Matt Zarracina, CEO and Co-Founder of True Tickets, to unpack the hidden infrastructure problem behind ticketing, identity, and audience ownership.Matt shares how legacy ticketing systems optimized for transactions, not relationships, and why “shadow audiences” have become one of the biggest blind spots in live event tech. The conversation spans SaaS innovation in legacy industries, blockchain learnings, AI-driven personalization, and what it truly takes to build mission-critical infrastructure at scale.