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Podcast: The Freight Coach Podcast
Episode: 1353. #TFCP - Build or Buy AI? When Custom Tech Beats Off-the-Shelf Software
Description: Are you chasing AI because it sounds good, or because it actually solves a real problem in your freight brokerage? And are you protecting your data, your margins, and your relationships while you do it? Let's hear the real cost of AI in transportation and why proprietary AI and workflow automation can be a smarter long-term play in this episode with Herbert Orellana of Avanza BPO & Nearshoring and Sterling Engelhard of Data Gurus Group. We discuss AI adoption in freight brokerage, data security, private AI models, why optimizing your internal processes has to come before...