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Podcast: Keep Optimising
Episode: Customer Acquisition: Leveraging Brand + Performance to Drive Long-Term Growth with Jaye Cowle, Launch
Description: Jaye is the CEO and Founder at Launch, a B Corp performance marketing agency powered by happiness. For the last 13 years they’ve been helping brands grow long term, by mixing smart data and creative thinking. Clients include Weird Fish and Iceland Air.In this episode, Jaye shares why brand clarity and customer understanding now sit at the heart of effective acquisition. You’ll learn how to break out of channel-focused thinking and start building marketing that creates real demand, loyalty, and long-term growth.Dive in:[06:11] Brand Strategy & Business Clarity[10:05] "Unified Bran...