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Podcast: Taste Radio
Episode: Replay: Inside Poppi's Early Playbook & The Moves That Led To A Big Exit
Description: Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big Soda. In the conversation, the Ellsworths trace Poppi's evolution from a scrappy gut-health drink into a modern soda brand built for culture, not compromise. They discuss launching amid the chaos of COVID, bett...