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Podcast: In Focus by The Hindu
Episode: Why is Mercedes-Benz selling cars directly to customers in India? | In Focus
Description: German luxury carmaker Mercedes-Benz has started a new model of retail in India – what it calls ‘Retail of the Future (ROTF), under which it is now selling its cars directly to customers. Traditionally, a car-maker would sell cars to a dealer, and the dealer would then sell the car to the customer. Customers had the option of visiting different dealerships, comparing prices, and pitting one dealer against the dealer in a bid to get the best discount.But now, in this new model, they would have to purchase the cars directly from Mercedes-Benz. What is the business logi...