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Podcast: The Ecom Show
Episode: #74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your Website
Description: #74 How to Increase Conversion Rates Using Embedded Videos - Without Slowing Down Your WebsiteVideo marketing is one of the most powerful tools out there. But this episode is not going to be about brand awareness and reach. Our guest is more interested in hard conversion and revenue.Claudiu Cioba is the Founder and CEO of VideoWise, a video shopping app on Shopify that helps brands sell more through the power of video. Claudiu describes VideoWise as more of a video shopping product, not a marketing product. Video marketing, Claudiu explains, is more about increasing...