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Podcast: The Irreplaceable Practice - For dentists who refuse to become a commodity
Episode: How To Make More Money By Giving It Away
Description: Statistically, 91% of consumers say they will switch to a brand that supports a good cause given similar price and quality. How can we be generous with giving as we grow? Back when I was still active with my dental practice in Vail, I created the “Monthly Give,” wherein we give a portion of the collection to our chosen nonprofit organization every month. We started in 2012 with a 1.2% allocation for charity and slowly ratcheted it up every year as our profit grew bigger and bigger. You can find show no...