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Podcast: The Front Page
Episode: Reissue: Costco, then Ikea: What could be the next megastore and why do we care?
Description: New Zealanders will finally get to experience the labyrinth that is an IKEA store from December 4. The new Sylvia Park site in Auckland is one of the company’s largest in the Southern Hemisphere – about the size of three rugby fields. There’ll be thousands of products available online and in store, and yes, they will be serving up their famous Swedish meatballs in a 426-seat cafeteria. So, why do we get so excited about international brands setting up on our shores? And, is there enough appetite for IKEA to succeed where others haven’...