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Podcast: TIQUE Talks: The Business Podcast for Travel Advisors
Episode: 177. Hot Take: Why You Should Focus On Sales Instead of Marketing
Description: If your Instagram posts look good but your calendar is still wide open, this episode explains why. Marketing is louder than ever, but buyers are savvier, more discerning, and far less impressed by pretty posts alone. In this Hot Take, Jennifer and Robin talk about the uncomfortable truth most business owners avoid: marketing can attract attention, but it doesn’t close the sale. They unpack why high-value clients choose competence over aesthetics, how weak sales confidence leads to scope creep, and why feeling “weird” about sales is quietly costing you revenue. This conversation reframes sales as what it actually is, a...