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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: Is Storytelling the New Marketing?
Description: Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a Head of Storytelling. They unpack why storytelling matters more in an AI-heavy marketing world, how to create tension using “but” beats, and why MrBeast-style narrative hooks keep viewers glued. Then they shift to YouTube strategy data: ideal video length by niche, tighter titles, and what thumbnails really do. singlegrain.com
Key takeaways:
-Storytelling is the AI-era differentiator.
-Tensi...