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Podcast: Brian Crombie Radio Hour
Episode: Brian Crombie Radio Hour - Epi 1537 - Your History Is Your Asset: Business Storytelling, Heritage, and Trust with Joanne Archibald
Description: As the year winds down, The Brian Crombie Hour takes a thoughtful look at how the past can inform the future — in business and beyond. Brian Crombie is joined by Joanne Archibald, PhD, Canadian historian and founder of Livy Consulting, for a deep dive into why organizational history is one of the most underused assets in today’s marketplace. Joanne works with Canadian companies that have rich archives but struggle to turn them into meaningful narratives. In this episode, she explains how heritage can strengthen branding, marketing, internal culture, and trust — and why authentic storytelling resonates more than ever in a crow...