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Podcast: Screw It Just DO It with Alex Chisnall
Episode: The Real Work Behind a Venture Capital Rebrand
Description: Rebranding a company is rarely neat, and James Clark makes that clear in this conversation. He talks through the pressure of changing a long established name, the internal tension that came with it and the need to build something that reflects future ambition rather than past comfort. His breakdown of stakeholder alignment, intellectual coherence and disciplined decision making gives founders a practical view of how to manage identity change at scale. It is a calm and honest look at the work behind a brand that now represents a fast growing venture capital firm with...