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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Pick Up The Bloody Phone And Speak To People!
Description: Lee Nightingale has range. He's worked at the top of the funnel, direct sales, channel, management and leadership. Today he helps businesses implement CRM systems that deliver value to the entire business, and especially to help salespeople to help them sell more, more predictably.Â
CRM is more than merely about manging the relationship with the customer and it is not a tool for the audit or finance function. CRM is a central intelligence system for the entire business.Â
We explore several acts of management idiocy that sabotage salespeople, tying them up in destructive distractions that pr...