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Podcast: The Content Cocktail Hour
Episode: Becoming an expert in the field you love in content marketing with Araminta Robertson of Mint Studios
Description:
Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers. 0:00 Intro 0:55 Conversation 2:15 Career in FinTech 7:20 Be an expert 8:20 Three pillars— education, trust, customer experience 11:30 Researching the field and its customers 14:15 Newsletters, Twitter, podcasts 17:30 Lack of marketers in FinTech 22:48 Connect with Araminta 23:38 Outro Join The Ju...