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Podcast: New Books in Popular Culture
Episode: Helle Strandgaard Jensen, "Sesame Street: A Transnational History" (Oxford UP, 2023)
Description: In Sesame Street: A Transnational History (Oxford UP, 2023), author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, Sesame Street became a commodity that its producers assertively marketed all over the world. Sesame Street: A Transnational History combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon.Contrary to the producers’ oft-publicized claims of Sesam...