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Podcast: IDEAS+LEADERS
Episode: 278. Building Success in the Creator Economy - Jennifer Powell
Description: In this episode of the IDEAS+LEADERS Podcast, Iām joined by Jennifer Powell, visionary CEO of JP Inc. and one of the earliest pioneers of the creator economy. Jennifer has spent more than two decades transforming influencers into globally recognized brands, leading groundbreaking licensing deals and product launches for icons like Chiara Ferragni, Rumi Neely, Sincerely Jules, and Danielle Bernstein.We dive into how creators can move beyond short-term partnerships and build long-term, scalable businesses through licensing their intellectual property.In this episode, we explore:How to turn influence and audience tr...