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Podcast: My Morning Cup
Episode: E28 - Chris Lytle’s Morning Cup
Description: Growing up, Chris Lytle wanted to be one of three things: a politician, a minister, or a lawyer. Instead, he accidentally became a salesman and then went on to write the book on it (literally). For the past 40+ years, he’s been traveling the world teaching others how to sell.
In this episode, we talk about how he got to where he is today. Plus, he drops in a few sales knowledge bites throughout the episode too, like: “Selling is earning the right to make a recommendation,” and “It’s not about what you want to sell, it...