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Podcast: LOBBY Talks - For hospitality builders
Episode: Defining hospitality concepts in 2025 with Omar Boubess (Studio Circa)
Description: What does brand really mean in hospitality in 2025?In this English episode of LOBBY Talks, Iām joined by Omar Boubess, founder of Studio Circa and Heni restaurant co-owner, calling in from Canada.We go deep into the foundations: not logos, not moodboards but the real mechanics of building a hospitality brand that holds, guides decisions, and creates a clear guest perception.We talk about:why concept comes before design (and why most projects do it...