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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: How Japan has become a launchpad for reviving global brands
Description: On a quiet street in one of Tokyo’s trendiest neighborhoods, a floral terrier mascot stands beneath a pastel signpost that reads “London,” forming part of the entrance to a Cath Kidston store. Cath Kidston is a British brand that has disappeared from the U.K. high streets but is now enjoying a revival in Japan.
The British retailer known for its vintage-inspired floral prints entered administration during the pandemic and closed all 60 U.K. stores. But the brand is thriving in Japan for a second time thanks to the country’s deep affection for British nostalgia and aesthetics. The brand re...