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Podcast: New Books in Communications
Episode: Jordan Frith, "Barcode" (Bloomsbury, 2023)
Description: Barcodes are about as ordinary as an object can be. Billions of them are scanned each day and they impact everything from how we shop to how we travel to how the global economy is managed. But few people likely give them more than a second thought. In a way, the barcode's ordinariness is the ultimate symbol of its success.However, behind the mundanity of the barcode lies an important history. Barcodes bridged the gap between physical objects and digital databases and paved the way for the contemporary Internet of Things, the idea to connect all devices...