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Podcast: Big Talk About Small Business
Episode: Ep. 118 - Build Through Meetings, Not Just Marketing
Description: Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast.Inside the company, distraction is the enemy. Notifications, meetings, and feeds shred attention, so leaders have to repeat the vision long afte...