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Podcast: The Social Takeoff Podcast with Kelli Hayes Smith
Episode: Why Likes, Views, and Trends Are Lying to Travel Advisors
Description: Most travel advisors aren’t “bad at marketing.”They’re letting platforms decide whether their marketing is working.In this final Reset Episode, we’re talking about what happens when you let algorithms, trends, and engagement metrics dictate your confidence, your content, and your strategy — and why that approach quietly steals momentum from your business.We’ll talk about:Why likes, views, and comments are not real KPIsHow reacting to trends and algorithm chatter pulls you off-centerThe difference between content that’s “good for Instagram” and content that’s good for your...