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Podcast: The Identity Architect
Episode: The Menopause Marketing Lie with Alicia Reitz
Description: Alicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex.Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity.We break down:The grifter playbook targeting midlife womenWhy GLP-1s prove calories matter (even when you don't want them to)The identity work that actually creates transformationWhy 98% of midlife women aren't lifting (and what that costs them)<...