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Podcast: The Uncertainty E.D.G.E.
Episode: Marketing Like Red Bull: Winning the Attention Economy with Charlie Grinnell
Description: How do financial brands win in a world where attention—not capital—is the scarcest resource?In this episode, Sam Sivarajan is joined by Charlie Grinnell, co-founder and CEO of Right Metric and former global head of social at Red Bull, for a sharp, practical conversation on modern marketing in financial services. Charlie breaks down what disruptors like Chime and Wealthsimple understand about the attention economy that traditional institutions often miss—and why long-term thinking is the real competitive edge.They explore how to reach Gen Z and millennial clients authentically, why attribution is often mislea...