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Podcast: The Brand Called You
Episode: Building Trust in the AI Age | Gal Borenstein, CEO, The Borenstein Group; Author, 'Don't Believe the Hype'
Description: Branding expert Gal Borenstein reveals why trust—not hype—is the true currency of modern brands. From digital transparency to AI ethics, he explains how companies can build, protect, and measure trust in a noisy, fast-changing world.00:35- About Gal BorensteinGal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.He's also an author of a book titled Don't Believe the Hype.