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Podcast: Contractor Growth Network
Episode: #182: Sunk Cost Fallacy & The Atlanta Falcons
Description: Waiting around until you feel 100% ready or comfortable to make a change in your business, whether it's revamping your logo or your website, can cost you just as much instead of just going for it! Learn more about the sunk cost fallacy and whether or not you're working to lose money or make money!  In this episode, we talk about… Understanding how sunk cost fallacy can stunt your growth Why changing your logo, website, branding can bring positive change with new business You have to be willing to accept help and work with experts to ge...