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Podcast: It's No Fluke
Episode: E295 Sari Zeidler: Meeting The Audience Where They Are
Description: Sari Zeidler is the vice president of audience development for NBCUniversal Local.In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks.Overall, Zeidler has more than 15 years of experience growing audiences and building engaging content strategies at some of the world’s leading media organizations. Throughout her media career – which has included experiences as a writer, editor and producer – she has worked i...