Want to create an interactive transcript for this episode?
Podcast: Nudge
Episode: Why is it so hard to say no?
Description: In 1963, the Milgram experiments revealed something unsettling.Â
Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no.Â
In this episode, my guest shares why we agree to extra projects, unpaid favours and unreasonable requests even when we know we shouldn’t.Â
I’m joined by behavioural scientist and physician Dr Sunita Sah of Cornell University. She studies how social pressure and conflict-of-interest disclosures can quietly steer us toward yes.
---
Read Sunita’s book Defy...