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Podcast: The Sales Dojo's Podcast
Episode: 413 - Book Review - Sales Is Therapy: Empathy Driven Sales For Results by Jack Frimston & Zak Thompson
Description: Let's face it—sales is often considered a dirty word. What are the first thoughts that come to mind when you hear salesperson? Exactly. But why is this? Isn't selling really about guiding someone from a state of need and uncertainty to one of peace and fulfilment? Sales is Therapy reveals the deeper, more human side of selling, where each interaction becomes more than just a chase for commission. Selling transforms from a mere transaction into an opportunity for connection—where understanding another's needs, fears, and desires becomes a true art. This approach offers a grou...