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Podcast: Marketer of the Month
Episode: EPISODE 245- Data with a Driving License: Volvo's Head of Information Management AI, & Analytics Ivan Branco on Turning Industrial Complexity into Clear Decisions
Description: Ivan Branco is a data-driven leader with over six years of experience in business intelligence, analytics, and information management. As the Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, Ivan stands at the forefront of operational excellence and digital transformation, redefining how data shapes smarter decisions and resilient systems. On The Menu: Data's role in Volvo's service-oriented business transformationWhy is governance structure foundational to data strategyCustomer satisfaction as the ultimate business compassFraud detection through data insights at Volvo GroupTechnology should solve problems, not drive strategy choicesHuman factors remain essential...