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Podcast: The Shintaro Higashi Show
Episode: 5 Lessons From Owning A Dojo | The Shintaro Higashi Show
Description: In this solo episode, Shintaro Higashi breaks down five key lessons he’s learned from decades of running and consulting for martial arts dojos, including NYC’s Kokushi Budo Institute and Kano Martial Arts. From the power of soft skills to safety, cleanliness, and even why black belts should pay, this episode offers real-world dojo business insights for gym owners, instructors, and aspiring martial arts entrepreneurs.00:00 Introduction & Dojo Background01:00 Starting Kano Martial Arts & Consulting Experience02:00 Lesson 1: Soft Skills Matter More Than Credentials04:00 Applying Sales Techniques from Pharma to Martial Arts04:30 Lesson 2: Safety Is the Top Priority05:30 Risk Management & Eliminating Dang...