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Podcast: No Vacancy Live!
Episode: 1002: Why Beverage Trends Matter More Than Ever for Hotel Profitability
Description: Beverage has moved from a supporting role to a real revenue driver in hotel F&B, and that shift isn't accidental. #NoVacancyNews I'm joined by Adrian Biggs, Director of Advocacy at Bacardi, to talk through what their latest global trends report reveals about how — and when — guests are actually drinking. This isn't guesswork. Bacardi builds this report using global ambassador insight, consumer research across multiple countries, and real operator behavior. The result is a clearer picture of where beverage demand is heading and how hotel bars can respond. What stood out most to me i...