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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP323: The Trends That Are Redefining B2B Ecommerce - Don’t Get Left Behind In 2026
Description: James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers. Technological Advancements: The democratisation of AI and the rise...