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Podcast: Franchise Today
Episode: From Massage Heights to Heights Wellness Retreats: Reinventing Through Demand
Description: What if the best franchise systems aren’t planned—butdiscovered? In this episode of Franchise Today, Stan Friedmansits down with Shane Evans, CEO of Heights Wellness Retreats, to explore how an unplanned franchise journey turned into a 120+ unit wellness brand built on organic demand, adaptability, and resilience.Shane opened the first Massage Heights location in 2004 withno intention of franchising. But customers quickly began asking for more locations—and investment opportunities. By 2006, franchising wasn’t a strategy; it was a response to demand.Through the 2008 financial crisis and COVID-19, Shane andher team continuously evolved the model—reworking...