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Podcast: Ash Said It® Show
Episode: Episode 2152: Mocean on Beverage Innovation & Adult-First Energy
Description: As we enter 2026, the global beverage industry is undergoing a seismic shift. Consumer demand has moved beyond simple hydration toward functional benefits, mindful consumption, and flavor sophistication. Tony Vieira, Founder of Mocean, is leading the conversation on how brands must pivot to meet these changing expectations. Vieira is available to provide expert commentary on: * The Rise of Beverage Alternatives: Why "sober-curious" culture is no longer a niche market but a primary driver in product development. * Adult-Centric Formulation: Moving away from the high-sugar, neon-colored energy drinks of the past toward sophisticated, performance-based ingredients....