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Podcast: The Brand Marketing Show
Episode: Is Your 2026 Plan Starting in the Wrong Place?
Description: January is supposed to be about. It's goal-setting season. It's "new year, new you" energy. It's the time when every business podcast – including, historically, this one – tells you to set your revenue targets, map out your marketing calendar, and basically plan your way to world domination. And look, I'm not going to tell you planning doesn't matter. It absolutely does – all of that stuff IS important. I'm not saying ignore your metrics. But somewhere along the way, we started treating the metrics as the goal instead of as indicators of whether we're achieving the actual goal.<...