Want to create an interactive transcript for this episode?
Podcast: The Cheer Biz Podcast
Episode: Creating Demand for Cheer in a Small Town
Description: If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan Cotton shares how to educate a small-town market about all star cheerleading, build awareness fast, and position your gym as the go-to destination for youth sports training.
Dan breaks down three practical strategies that work especially well in rural communities: show up at every public performance opportunity (and capture leads while you’re there), use soci...