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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: South Korea to require advertisers to label AI-generated ads
Description: South Korea will require advertisers to label their ads made with artificial intelligence technologies in early 2026 as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.
Following a policy meeting chaired by Prime Minister Kim Min-seok in December, officials said they will ramp up screening and removal of problematic AI-generated ads and impose punitive fines, citing growing risks to consumers—especially older people who struggle to tell whether content is AI-made.
Lee Dong-hoon, director of economic and financial policy at the Office for Government Policy Coordination, sa...